Communication and Advancement

Nelnet Campus Commerce Taking Proactive Precautions in Response to COVID-19

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Posted on March 24, 2020 in Communication and Advancement, Employee Spotlight

March 24, 2020 As your partner, we want to make you aware that our Nelnet Campus Commerce call center is experiencing an increase in the number of inquiries from students regarding the status of their current balances and scheduled payments, due to the current situation with COVID-19 (coronavirus) and its impact on the economy. We understand that... Read More »

How Enrollment Management is Shifting in the Modern Admissions Office

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Posted on March 09, 2020 in Building Your Smarter Campus, Communication and Advancement, Professional Development, School Operations

For many years, the gold standard in institutions’ admissions offices was to have a well-defined and universal tier of admissions professionals. Most universities, no matter whether they were independent, faith-based, or otherwise affiliated, followed this same model. The director of admissions oversaw all admissions and enrollment responsibilities, with other employees (like an admissions assistant or... Read More »

Expanding Your Credit Card Options

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Posted on February 20, 2020 in Building Your Smarter Campus, Communication and Advancement, Payment Technology Trends

The Value of Diverse Acceptance Methods Sometimes universities are hesitant to allow students to pay tuition with their credit card. Staff don’t want to encourage students to carry large balances on a credit card that typically carries a higher interest rate than a private educational loan. In addition, many students pay each other with apps... Read More »

FERPA: Parents, Payment Plans, and Permission

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Posted on September 27, 2019 in Building Your Smarter Campus, Communication and Advancement, Compliance, Financial Wellness, Security

The Family Education Rights and Privacy Act (FERPA) is tricky business. It makes the college student the sole owner of their grades and financial information, even while their parents are footing the tuition bill. It’s a difficult conversation to have when parents call the university to make a payment, but the financial officer is unable... Read More »

10 Tips to Increase Your Institution’s Website Accessibility

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Posted on September 03, 2019 in Building Your Smarter Campus, Communication and Advancement, Compliance, User experience

Everyone should be able to use your institution’s website – especially those with disabilities. Not only is it the right thing to do, your institution could face lawsuits if your site is not accessible. Web Content Accessibility Guidelines (WCAG) are the international standards put in place by the World Wide Web Consortium (W3C) to help... Read More »

5 Tips for Small Higher Ed Marketing Teams

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Posted on September 01, 2019 in Building Your Smarter Campus, Communication and Advancement, Professional Development, Reaching Students, School Operations

While some universities have several people and teams focused on social media, public relations, and marketing — what if your small department is supposed to do aspects of all three? Don’t stress, we’ve got five tried-and-true techniques to help you maximize results. Automate. Make sure you’re using as many automated resources as possible. Schedule social... Read More »

SEO Tips for Universities

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Posted on August 08, 2019 in Communication and Advancement, Reaching Students, School Operations, User experience

Improving your university’s SEO (search engine optimization) results requires good content and effective links — and we don’t need to tell you how important it is for your institution to be found in Google search results! The trick to SEO is in intentional strategy execution. Do not reuse content. Each page of your site should... Read More »

10 Steps: LinkedIn for Your Institution

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Posted on August 06, 2019 in Building Your Smarter Campus, Communication and Advancement, Partnership, Professional Development

Most institutions know that social media — especially LinkedIn — is a powerful tool to connect with community organizations, sister institutions, parents, and alumni. But where to start? Start utilizing LinkedIn with these 10 easy steps. Accurate contact info In the “About” section of your university’s LinkedIn profile, make sure your contact information is correct... Read More »

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