School Operations

How Enrollment Management is Shifting in the Modern Admissions Office

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Posted on March 09, 2020 in Building Your Smarter Campus, Communication and Advancement, Professional Development, School Operations

For many years, the gold standard in institutions’ admissions offices was to have a well-defined and universal tier of admissions professionals. Most universities, no matter whether they were independent, faith-based, or otherwise affiliated, followed this same model. The director of admissions oversaw all admissions and enrollment responsibilities, with other employees (like an admissions assistant or... Read More »

5 Tips for Small Higher Ed Marketing Teams

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Posted on September 01, 2019 in Building Your Smarter Campus, Communication and Advancement, Professional Development, Reaching Students, School Operations

While some universities have several people and teams focused on social media, public relations, and marketing — what if your small department is supposed to do aspects of all three? Don’t stress, we’ve got five tried-and-true techniques to help you maximize results. Automate. Make sure you’re using as many automated resources as possible. Schedule social... Read More »

SEO Tips for Universities

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Posted on August 08, 2019 in Communication and Advancement, Reaching Students, School Operations, User experience

Improving your university’s SEO (search engine optimization) results requires good content and effective links — and we don’t need to tell you how important it is for your institution to be found in Google search results! The trick to SEO is in intentional strategy execution. Do not reuse content. Each page of your site should... Read More »

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