Meet Tiana Pluck, Marketing Campaign Manager

I’ve always worked in marketing. Prior to Nelnet Campus Commerce, I worked at a creative agency in Baltimore, Maryland that specializes in digital marketing and brand management.

My chief responsibility at my prior job involved the coordination of marketing emails and social media for our client’s conferences. Having known about Nelnet for years, I was more than elated to learn about the marketing campaign manager position – It’s allowed me to step into a role that is more strategy-focused while also sticking to my comfort area: conference marketing.

Anyone who knows me knows that I have an immense and genuine love for people. I find that marketing works best when you remember that you’re not only talking to a company or an organization – at the end of the day, you’re talking to a person. I think that prioritizing those human interactions is not only paramount to how I live my life, but also (and most importantly) it’s how Nelnet has and continues to provide its best-in-class service.

Though I’m still fairly new to the team, I’ve always been a big fan of personal conversation and connection when at all possible. And, for the short time I’ve been here, I’ve seen that is Nelnet’s main priority with customer interactions.

Collaboration. Marketing doesn’t work without a team willing to share ideas and dream together. It also doesn’t work when you don’t have a relationship with your audience(s). Collaboration is the magic that makes it all make sense and work effectively.  

I’ve always been inspired by the people that I work alongside and the people that I get to serve in my role. I can’t express how welcome I feel by this team and the division as a whole. Ultimately, that’s a main driver of my passion and commitment to the incredible work that Nelnet does day in and day out.

“You miss 100% of the shots you don’t take.” – Wayne Gretzky…and Michael Scott…and now Tiana Pluck! But, in all seriousness, I think that the best advice that I’ve received has been to give myself permission to slow down and ask for help. I tend to feel like I always have to have the answers or always have to be doing something. Finding time to rest, physically and mentally, is the biggest game-changer.

There are a few things: The sound of the rain hitting my window during the work day, my kitten, or a sweet text from my mom or fiancé.