Meet Scott Tolliver, ABM Manager

Prior to joining Nelnet, I spent 13+ years of my professional career as a regional marketing manager for a large financial institution. Along with this, I have worked as an account-based marketing manager for a software company and have worked for a few different advertising agencies.

 What interested me in this position, in general, is the opportunity to work within a cross-functional team to create compelling, high-touch, high-value marketing programs/campaigns that help drive sales and opportunities for specific accounts, rather than relying on the ‘spray-and-pray’ method of marketing.

One of the things that I have enjoyed so far is meeting people and building relationships with them, like our business development executives. Since I work directly with them, it’s important that we build a solid relationship. We meet on a bi-weekly basis to discuss strategy, accounts, and provide and receive updates, but I think those meetings go beyond business as it’s a time for me to get to know them as people, learn how they work, and what methods of communication work best for them – all which plays a key role in building a strong relationship.

The goal of marketing is to provide relevant content that educates your intended target audience about your organization, products, services, or promotions.

Coming in every day knowing that what I’m doing will not only have an impact on Nelnet’s bottom line, but will also help universities streamline their processes and help students achieve their educational goals.

My biggest motivation is family. They are my source of inspiration and my strongest supporters as well. When my family sees me working hard, I want them to embrace that same mindset of achievement and drive. I want them to understand that when things get challenging, the strongest people keep moving forward no matter what the situation. They constantly motivate me to take on greater challenges and risks without the fear of failure or backing out.

Going on a 20-30 mile bike ride or an 8-10 mile run while listening to some of my favorite music. It’s a great way for me to relieve stress and a time when I can just let go and let my mind wander – while paying attention to the road ahead of course.

When away from work, I’m an avid runner and cyclist. As a runner, I’ve participated in numerous 5k and 10k events, more than 13 half marathons (13.1 miles), and one full marathon (26.2 miles). As a cyclist, I participated in many charity century rides (100 miles). In February 2022 I will be participating in 1MISSION’s Bikes Fight Poverty ride, which is a two-day, 207-mile bike ride from Phoenix, Arizona to Puerto Peñasco, Mexico. When I’m not running or riding, I enjoy cooking with my wife, spending time with family and friends, and vacationing in the Caribbean.