Reaching Students

7 Technology Trends in Higher Ed

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Posted on October 31, 2019 in Building Your Smarter Campus, Employee Spotlight, Reaching Students

I’ve practically grown up in the data, application, information, and tech industry. For over 18 years, I’ve worked with both small organizations and major corporations like Gartner and Nelnet. With Nelnet Campus Commerce, I’m proud to help our partners consider the impact future technology will have on higher education. 1.   Meeting increasingly higher customer expectations... Read More »

5 Tips for Small Higher Ed Marketing Teams

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Posted on September 01, 2019 in Building Your Smarter Campus, Communication and Advancement, Professional Development, Reaching Students, School Operations

While some universities have several people and teams focused on social media, public relations, and marketing — what if your small department is supposed to do aspects of all three? Don’t stress, we’ve got five tried-and-true techniques to help you maximize results. Automate. Make sure you’re using as many automated resources as possible. Schedule social... Read More »

SEO Tips for Universities

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Posted on August 08, 2019 in Communication and Advancement, Reaching Students, School Operations, User experience

Improving your university’s SEO (search engine optimization) results requires good content and effective links — and we don’t need to tell you how important it is for your institution to be found in Google search results! The trick to SEO is in intentional strategy execution. Do not reuse content. Each page of your site should... Read More »

eStore and Cashiering Sneak Peek

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Posted on March 07, 2019 in Building Your Smarter Campus, Conferences and Events, Employee Spotlight, Payment Technology Trends, Reaching Students

Jeff Vanek is Nelnet Campus Commerce’s product manager of eStore and Cashiering, and agreed to give us a sneak peek on the latest new features rolling out. Q: Hi, Jeff! Describe your job for us. I’ve been at Nelnet Campus Commerce for three years. I’m like the parent for eStore and Cashiering and get to... Read More »

Affordability Pays: How Actively Managed Payment Plans Support Student Success

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Posted on February 07, 2019 in Building Your Smarter Campus, Partnership, Payment Technology Trends, Reaching Students, User experience

Actively managed payment plans reduce administrative requirements, streamline processes, and improve security and visibility. These plans also support student success by increasing affordability, access and convenience. In this web seminar, a panel of campus leaders discussed how actively managed payment plans have helped their institutions increase enrollment and retention, improve institutional cash flow and business... Read More »

Listening in a mobile world

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Posted on June 15, 2017 in Reaching Students

We all probably like to think we’re a good listener. After all, we wouldn’t be able to work with others if we weren’t able to listen, right? Well, as writer G.K. Chesterton once put it, “There’s a lot of difference between listening and hearing.” Technology has forever changed the way in which we interact with... Read More »

Where user experience and higher education intersect

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Posted on June 07, 2017 in Building Your Smarter Campus, Reaching Students, User experience

To design and utilize products that appeal to your ideal audience, it’s important to understand how your users – in this case, students and families – will consume and use your product(s). The user experience can be summed up by how your user feels interacting with a product or service. Ultimately, the user experience plays... Read More »

Why social media is the best way to reach incoming students

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Posted on April 16, 2017 in Reaching Students

Your institution is about to experience a generational shift. The youngest millennial students are graduating and Gen Z will soon take over the campus. Are you prepared to meet their expectations? We surveyed 271 higher ed professionals in conjunction with University Business magazine to determine the level of concern institutions were feeling about a change... Read More »

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