Over the next decade, higher education will experience a significant shift, as the millennial generation gives way to “Generation Z.” As a result of this multi-generational shift in student expectations, institutions will have to adapt how they do business across departments, from financial aid to the business office to student services. This will include using social media effectively to communicate with students and their families—particularly in the financial aid and business offices. Communication, academic differentiation and alumni relations should be important areas of improvement for any college or university over the next ten years.

In this web seminar, two experts from Nelnet Business Services discussed how to meet the needs and expectations of the next generation of students, focusing on social media strategy, emerging communication technologies, and the impact of the unique online and mobile behavior and expectations of these students.

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Jaclyn Day                                                                  Caitlin Miller
Senior Marketing Manager                                        Marketing Manager