Professional Development

How Enrollment Management is Shifting in the Modern Admissions Office

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Posted on March 09, 2020 in Building Your Smarter Campus, Communication and Advancement, Professional Development, School Operations

For many years, the gold standard in institutions’ admissions offices was to have a well-defined and universal tier of admissions professionals. Most universities, no matter whether they were independent, faith-based, or otherwise affiliated, followed this same model. The director of admissions oversaw all admissions and enrollment responsibilities, with other employees (like an admissions assistant or... Read More »

What Does AB-1313 Mean for Higher Education Institutions?

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Posted on February 13, 2020 in Building Your Smarter Campus, Payment Technology Trends, Professional Development, Security

On January 1, 2020, California Law AB-1313 went into effect. If you’ve been following along (or are in California), you’ll most likely be aware of the bill, which was voted on in October 2019. Under the new law, if a California student has outstanding debt, the institution they attend can’t charge higher transcript fees, provide... Read More »

How Chatbots Can Boost Your Communication with Students and Prospects

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Posted on February 02, 2020 in Building Your Smarter Campus, Professional Development, Reaching Students

Technology makes it possible to do almost everything more efficiently, including communicating with students, parents, and prospective students. Gone are the days when students and family members had to wait until a staff member was in the office and available in order to get their questions answered.  Today, most colleges and universities have detailed information available... Read More »

5 Tips for Small Higher Ed Marketing Teams

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Posted on September 01, 2019 in Building Your Smarter Campus, Communication and Advancement, Professional Development, Reaching Students, School Operations

While some universities have several people and teams focused on social media, public relations, and marketing — what if your small department is supposed to do aspects of all three? Don’t stress, we’ve got five tried-and-true techniques to help you maximize results. Automate. Make sure you’re using as many automated resources as possible. Schedule social... Read More »

10 Steps: LinkedIn for Your Institution

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Posted on August 06, 2019 in Building Your Smarter Campus, Communication and Advancement, Partnership, Professional Development

Most institutions know that social media — especially LinkedIn — is a powerful tool to connect with community organizations, sister institutions, parents, and alumni. But where to start? Start utilizing LinkedIn with these 10 easy steps. Accurate contact info In the “About” section of your university’s LinkedIn profile, make sure your contact information is correct... Read More »

See you at Alliance 2019!

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Posted on February 08, 2019 in Building Your Smarter Campus, Conferences and Events, Partnership, Payment Technology Trends, Professional Development

We’re looking forward to seeing you at the 2019 Alliance conference in March! When you’re exploring the conference, make sure to check out our panel featuring higher education experts from the North Carolina State University, Rochester Institute of Technology, University at Buffalo and University of Colorado. We’ll be hearing how smarter payment technology has allowed them to streamline processes on... Read More »

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